“Skin” is an exploration of the language of persuasion and how concepts such as brand are imprinted through targeted media. Influenced by the idea of corporate tattoos and repeated exposure to place brands “under the skin”, this piece uses gender specific, targeted media as the skin for the mannequins, visually presenting stereotypes that are generated and reinforced through this media.
Language is everywhere, all around us, every minute of every day. We are constantly bombarded with messages and most of these are delivered through media – radio, television, signage, billboards, magazines, newspapers and street posters. I am fascinated with the power language has to affect the way people behave and think, and it’s ability to change society and culture.
The viewer is asked to observe and reflect on what they see. Are we are products of our environment? Do we have the power to resist? Does media influence us and shape who we are? Do we further reinforce these stereotypes through our media consumption? What is the truth about media, language and the power to influence peoples’ behaviour and create culture?
“Skin” was my first public installation piece, created for the Summer Dreaming Festival, Cowra, January 2000. It was installed for a second event at Loveseat: The Wonderful World of Warhol, Redfern, April 2000.
- 2 mannequins, papier-mâchéd with a range of magazines and tabloids
- 3 TVs, 1 VCR and a looped recording of channel flicking
- Headphones and chains
All artworks are self-funded and created on a shoestring budget